宏碁雙屏搶灘新百腦匯
1、Acer宏碁中國(guó)區(qū)戰(zhàn)略方向
What is the strategic directions Acer has over China?
遵循穩(wěn)健的本土化發(fā)展戰(zhàn)略，堅(jiān)持“到市場(chǎng)中去”的策略。在新的宏碁中國(guó)架構(gòu)下,原宏碁方正PC品牌事業(yè)部被取消，Acer將整合多品牌戰(zhàn)略到兩個(gè)專注的業(yè)務(wù)領(lǐng)域，一方面瞄準(zhǔn)消費(fèi)市場(chǎng)及中小企業(yè)市場(chǎng)，另一方面鎖定大企業(yè)客戶，以確保以最有效方式進(jìn)入各市場(chǎng)。
Follow steady localization development strategy and attach to the "go to market" strategy. With new structure of Acer China, the original Founder and Acer brand PC division was dismissed, Acer will integrate multi-brand strategy to focus on two business areas, while one is targeting on the consumer market and the SMB market, another is to focus on large enterprises, therefore, ensure customers the most effective way to enter the market.
2、Acer宏碁對(duì)平板電腦與PC產(chǎn)業(yè)的判斷
What opinion or judgment Acer has over tablet and PC industry?
平板電腦是PC和智能手機(jī)之間的過(guò)渡產(chǎn)品，不可能取代PC的地位。在兩者關(guān)系上，傳統(tǒng)PC屬于內(nèi)容的創(chuàng)造者，而平板電腦則是內(nèi)容的消費(fèi)者。Gartner數(shù)據(jù)顯示，2011年P(guān)C市場(chǎng)將繼續(xù)保持增長(zhǎng)，增長(zhǎng)率10.5％。但是平板有更令人印象深刻的增長(zhǎng)，我們非?？春眠@個(gè)市場(chǎng)。
（Gartner最新數(shù)據(jù)， 2010年全球平板電腦銷售量只有1760萬(wàn)臺(tái)，2011年全球平板電腦銷售量將達(dá)到7000萬(wàn)臺(tái)，2012年銷售量將達(dá)到1.08億臺(tái)。）
Tablet is a transitional product between PC and the smart phone, can not replace the PC position. The relationship between the two, the traditional PC is the creator of the content, while the tablet is the content consumers. Gartner data shows that in 2011 PC market will continue to grow with the growth rate of 10.5%. But tablet has more impressive growth, we are very optimistic about the market.
(Gartner latest data, tablet sales worldwide in 2010 only reached 17.6 million units, tablet sales worldwide in 2011 will reach 70 million units, 108 units in 2012.)
3、方正事業(yè)單位的人員調(diào)整對(duì)宏碁的影響和意義
What are the impacts and meaning toward Acer when confronting Founder’s HR adjustment?
新的組織構(gòu)架是：兩個(gè)主要的事業(yè)單位,其中一個(gè)是消費(fèi)暨中小企業(yè)事業(yè)單位,另一個(gè)為大客戶事業(yè)單位。這種調(diào)整將使Acer組織結(jié)構(gòu)更加高效，更加適應(yīng)市場(chǎng)需求的變化，更適合本土化的競(jìng)爭(zhēng)，并做出更快的市場(chǎng)反應(yīng)。
The new organizational structure composed by the two main institutions, one is for consumer and SME institutions, another institution is for large clients. This adjustment will make more efficient organizational structure for Acer, more adaptable to changes in market demand, more suitable for local competition, and make faster market response.
About Iconica Tab Brand Level:
1、Acer宏碁是首批采用Android3.0系統(tǒng)的廠家，具有先發(fā)優(yōu)勢(shì)。
Acer is among the first makers of Android3.0-based tablet and enjoys the first-mover advantage.
2、目標(biāo)：20%的市場(chǎng)份額。
Target: 20% of market share
3、Acer宏碁在平板電腦市場(chǎng)定位
What is Acer Tablet’s positioning in the market?
Acer的平板電腦追求最主流、最新的功能，以最可靠的硬件與服務(wù)，滿足主流市場(chǎng)人群的需要。Acer對(duì)產(chǎn)品的追求是adorable和affordable，平板追求技術(shù)最新、功能最強(qiáng)大，同時(shí)價(jià)位能夠滿足最主流市場(chǎng)需求。
Acer Tablet pursuit the most mainstream, the latest features, the most reliable hardware and services to meet the needs of mainstream crowd. Acer products are adorable and the pursuit of affordable, tablet pursuit of the latest technology, the most powerful function with a satisfied price to meet the market demand.
4、Acer宏碁在平板電腦市場(chǎng)的競(jìng)爭(zhēng)優(yōu)勢(shì)
What are the advantages for Acer tablet?
產(chǎn)品優(yōu)勢(shì)：一步到位，最先采用Google最新開發(fā)的Android 3.0系統(tǒng)，在平板電腦市場(chǎng)上，Acer是市場(chǎng)領(lǐng)跑者角色。
Product Advantage:
One shot move, the first to use the latest Google Android 3.0 system, Acer play the market leader role in tablet market,.
產(chǎn)業(yè)優(yōu)勢(shì)：得益于高效的組織架構(gòu)和迅捷的市場(chǎng)反應(yīng)能力，與產(chǎn)業(yè)鏈上下游都有著緊密的合作關(guān)系，Acer能夠第一時(shí)間實(shí)現(xiàn)創(chuàng)新產(chǎn)品快速的主流化應(yīng)用。
Industrial advantages: Due to its effective structure and fast market response, and a close relationship with its partners in the industry chain, Acer can turn innovated products into the mainstream product in the first time.
About A500 :
1、Positioning: 內(nèi)容消費(fèi),娛樂(lè)和消費(fèi)的全新體驗(yàn)
Content consuming, new experience of entertainment and consumption
2、Key message:
?Android 3.0
?Connectivity
?Entertainment
Acer平板重點(diǎn)面向六大主流人群，包括網(wǎng)絡(luò)社交人群、網(wǎng)上沖浪者、游戲迷、商務(wù)精英、影音愛(ài)好者和戶外驢友等，涵蓋生活和工作體驗(yàn)的各個(gè)場(chǎng)景.
Acer tablet focus on six groups of mainstream users: social netizens, web surfers, game fans, business elites, video fans and travelers，which almost cover every scene of life and work.
Session I Q&A（? Financial Media）
策略方向 About strategy
1.蘭奇離職后，宏碁的發(fā)展方向如何調(diào)整？宏碁中國(guó)區(qū)的戰(zhàn)略方向是什么？
After Acer former CEO Lanci resigned, how is Acer going to change its direction? What is Acer China’s strategy direction? （《第一財(cái)經(jīng)日?qǐng)?bào)》王如晨：China Business News Wang Ruchen）
A.Acer集團(tuán)的發(fā)展戰(zhàn)略，是由董事局共同研究決定的，蘭奇的離職，董事會(huì)成員沒(méi)有改變，不會(huì)影響宏碁的戰(zhàn)略發(fā)展方向。/Acer Group’s strategy of direction has been decided by the board, and Lanci’s resignation will not affect the direction of the strategy since the board has not been changed.
B.不會(huì)對(duì)Acer中國(guó)區(qū)的運(yùn)營(yíng)產(chǎn)生任何影響，宏碁中國(guó)將繼續(xù)遵循其穩(wěn)健的本土化發(fā)展戰(zhàn)略，包括將方正PC業(yè)務(wù)整合于多品牌、“到市場(chǎng)中去”的策略之中。Acer將整合其多品牌戰(zhàn)略(Acer、Gateway、Parkard Bell、eMachines及方正電腦)到兩個(gè)專注的業(yè)務(wù)領(lǐng)域. / The change does not affect current operations. Acer Group China will continue its stable, localized strategy, including the integration of Founder PC business into a coordinated Multiband Go-to-Market approach. Acer Group China will bundle its Multi-brand business (Acer, Gateway, Parkard Bell, eMachines and Founder) into two dedicated business units.
C.今年，我們將積極推進(jìn)平板市場(chǎng)，在中國(guó)的目標(biāo)是實(shí)現(xiàn)非蘋果市場(chǎng)20%的市場(chǎng)份額。鑒于PC市場(chǎng)穩(wěn)定持續(xù)增長(zhǎng)的勢(shì)頭和Acer的優(yōu)勢(shì)，我們將保持在PC市場(chǎng)的領(lǐng)先地位。/
In 2011, we are actively promoting tablet PC products, with the target of non-Apple market share of 20%. Regarding the upward trend of PC market and Acer’s strength, we are going to maintain the leading position in the PC market.
2.有評(píng)論稱，隨著平板和智能手機(jī)的崛起，PC已經(jīng)開始沒(méi)落，您認(rèn)為平板會(huì)對(duì)現(xiàn)有的PC市場(chǎng)產(chǎn)生沖擊嗎？宏碁如何應(yīng)對(duì)？
Some critics say, with the rise of tablet PC and smart phones, PC business has begun to decline. What do you think about the competition between PC and tablet PC? How is Acer going to face this competition? （《經(jīng)濟(jì)觀察報(bào)》劉丹：Economic Observer Liu Dan）
【相關(guān)問(wèn)題1】
宏碁在移動(dòng)互聯(lián)時(shí)代的策略，是否會(huì)像惠普、戴爾、聯(lián)想等主要PC廠商那樣轉(zhuǎn)型？ [Related question1]How do you view the end of PC era? How do you see the transformation of PC makers, like HP, Dell and Lenovo toward mobile Internet?
【相關(guān)問(wèn)題2】
平板電腦是否會(huì)沖擊現(xiàn)有的上網(wǎng)本市場(chǎng)？
[Related question2] Will tablet PC give a blow to the current netbook PC market?
A.傳統(tǒng)PC更偏向于大型娛樂(lè)，屬于內(nèi)容的創(chuàng)造者，平板電腦則是重在交流互動(dòng)，是內(nèi)容的消費(fèi)者。實(shí)際上，平板電腦影響的更多是電子書、MP4等在PC和手機(jī)中間的產(chǎn)品形態(tài)。/PC tends to offer large scale entertainment as the creator of content, while the tablet PC is the consumer of content, more focused on interaction. In fact, the in-between products of PC and smart phone, such as e-book reader and MP4, are being affected more by Tablet PC.
B.未來(lái)5年P(guān)C的市場(chǎng)還會(huì)穩(wěn)步增長(zhǎng)。但是平板有更令人印象深刻的增長(zhǎng)，我們非常看好這個(gè)市場(chǎng)。（根據(jù)市場(chǎng)研究公司Gartner3月份的預(yù)測(cè)，今年全球PC出貨量達(dá)到3.878億臺(tái)電腦，年增長(zhǎng)率仍達(dá)到10.5%。同樣是Gartner的數(shù)據(jù)，2010年全球平板電腦出貨量達(dá)到1560萬(wàn)臺(tái),預(yù)計(jì)2011年的這一出貨量將達(dá)到5730萬(wàn)臺(tái)。） /PC market will grow in the next 5 years, but tablet PC grows more impressively, which we are very keen on it. (According to forecasts of market research firm Gartner in March, global PC shipments in 2011 will reach 387.8 million units, with an annual growth rate of 10.5%. Also from Gartner, global tablet PC shipments in 2010 reached 15.6 million units, the number is expected reach 57.3 million units in 2011.)
3.宏碁在平板電腦的布局是否太晚？宏碁從什么時(shí)候開始籌備平板電腦業(yè)務(wù)的？平板電腦業(yè)務(wù)對(duì)宏碁的發(fā)展有何意義？
Has Acer been too late in tablet PC setup? When did Acer start the layout of tablet PC? What is the significance of tablet PC business to Acer? (《時(shí)代周報(bào)》記者王剛：Time Weekly Wang Gang)
A.宏碁一直有平板電腦的技術(shù)儲(chǔ)備，一直在關(guān)注怎么樣的平板體驗(yàn)對(duì)消費(fèi)者來(lái)說(shuō)是最好的。我們?cè)?010年紐約就發(fā)布了A500，是第一時(shí)間將Android轉(zhuǎn)化為主流應(yīng)用的. /Acer has technology reserves for long, and we are always learning how to improve the tablet PC experience for consumers. We launched A500 in New York in 2010, becoming the leading vendor to turn Android into mainstream app. We are always keen on “bringing the latest technology to everyone”.
B.2002年，全球首款雙用筆記型平板電腦 /（Not sure）In 2002, Acer founder Stan Shih displayed the world’s first dual-use notebook-style tablet PC
C在行業(yè)里，宏碁一直以高效率著稱，在將整合軟硬件廠商，打造“移動(dòng)互聯(lián)終端”戰(zhàn)略部署。從具體產(chǎn)品層面來(lái)，宏碁將充分利用三十年的PC行業(yè)的優(yōu)勢(shì)，提供更無(wú)縫過(guò)度的產(chǎn)品，再加上alive和clear.fi等應(yīng)用，帶來(lái)全新的移動(dòng)互聯(lián)體驗(yàn)。/In PC industry, Acer has been famous for its high efficiency. It will integrate hardware and software makers, and work on “Mobile Internet terminal”. In terms of product, Acer will make full use of its 30-year advantages in PC industry, offer seamless product, and bring new mobile Internet experience with alive and clear.fi.
D （發(fā)展意義需要補(bǔ)充）/（More development significance to be added）
4.在產(chǎn)品和產(chǎn)業(yè)方面，宏碁平板電腦具有什么樣的競(jìng)爭(zhēng)優(yōu)勢(shì)？
What kinds of competitive advantages does Acer`s tablet PC have in products and industry? (《IT經(jīng)理世界》記者賀志剛, CEO&CIO Magazine He Zhigang )
A.產(chǎn)品優(yōu)勢(shì)，即主流產(chǎn)品，第一梯隊(duì)。Android 3.0，娛樂(lè)功能強(qiáng)大，超強(qiáng)連接性。你能夠想象到的功能都有 /Products` advantage as the mainstream in the first group: Android 3.0, powerful entertainment function and full connectivity. It has functions that you can imagine.
B.產(chǎn)業(yè)優(yōu)勢(shì)。首先，得益于高效的組織架構(gòu)和迅捷的市場(chǎng)反應(yīng)能力，宏碁有能力“在第一時(shí)間將高科技帶給每一位消費(fèi)者“。作為全球第二大PC企業(yè)，Acer與產(chǎn)業(yè)鏈上下游都有著緊密的合作關(guān)系，第一時(shí)間推出采用最新技術(shù)和平臺(tái)的產(chǎn)品，并迅速的進(jìn)入市場(chǎng)。/Industry advantages. Due to its effective structure and fast market response, Acer is able to bring the latest technology to everyone in the first time. As the 2nd largest PC brand in the world, Acer has close relationship with its partners in the industry chain. We can launch new products with the latest technology and application and enter the market quickly.?
5.宏碁平板電腦的市場(chǎng)定位是什么？請(qǐng)問(wèn)何時(shí)在大陸的銷售終端上市？市場(chǎng)價(jià)格是多少？ 宏碁平板電腦今年的銷量是多少？
How is the positioning for Acer tablet PC? When will the Acer tablet PC be sold in the Chinese mainland? What is its market price? （《新京報(bào)》記者林其玲：The Beijing News Lin Qiling）
DO NOT MENTION THE SALES VOLUME GOAL FOR ACER TABLET PC IN CHINA (For Oliver)
A. 我們相信，平板電腦是個(gè)好東西，它解放了我們的消費(fèi)者，你不用再被綁在桌子前面了。宏碁一直都堅(jiān)持“將新技術(shù)帶給每一個(gè)消費(fèi)者“，所以我們希望每一個(gè)消費(fèi)者都有機(jī)會(huì)體驗(yàn)。/adorable， affordable，We believe tablet PC is a good gadget to free every consumer. You are no longer stuck to the desk for fun and information! Acer is able to bring the latest technology to everyone in the first time. We hope everyone has the chance to experience by himself.
B. 我們重點(diǎn)面向六大主流人群，包括網(wǎng)絡(luò)社交人群、網(wǎng)上沖浪者、游戲迷、商務(wù)精英、影音愛(ài)好者和戶外驢友等，每一種生活方式的人都將體驗(yàn)到A500對(duì)生活帶來(lái)的全新感受./ In detail, we focus six groups of mainstream users: social netizens, web surfers, game fans, business elites, video fans and travelers. People of every life style will be able to experience the brand-new feeling.
C.目前已經(jīng)在全國(guó)大部分PC渠道、3C賣場(chǎng)以及線上零售渠道開始鋪貨，到本月底，消費(fèi)者陸續(xù)可以買到使用Android 3.0 的A500。/Acer tablet PC has been on sale in most of the PC channels, 3C malls and online stores in China. By the end of April, consumers will have access to Android 3.0-based A500.
6.宏碁平板電腦近期的市場(chǎng)目標(biāo)是多少？年內(nèi)有望實(shí)現(xiàn)多大的市場(chǎng)份額？
What is the recent sales target for Acer tablet PCs? And what is the expected market share within 2011? （《京華時(shí)報(bào)》記者牛穎慧：Beijing Times Niu Yinghui）
2011年，宏碁中國(guó)區(qū)平板電腦目標(biāo)是占據(jù)非蘋果市場(chǎng)20%的市場(chǎng)份額。我們希望每個(gè)消費(fèi)者都能來(lái)享受Android 3.0帶來(lái)的沖擊，給生活帶來(lái)新鮮的感受和工作上的便利。/In 2011, Acer China is expected to take 20% of non-Apple market. We hope everyone has the chance to feel the impact by Android 3.0, and experience the freshness of life and convenience of work.
7.宏碁臺(tái)灣總裁林顯郎近日表示，日本地震可能會(huì)影響其智能手機(jī)和平板電腦的組件供應(yīng)，請(qǐng)問(wèn)這會(huì)對(duì)宏碁在大陸的鋪貨有什么影響？
Acer Taiwan president said recently, that the Japan earthquake will affect the parts supply of smart phones and tablet PCs, and how it will affect the sales of Acer products in the Chinese mainland? （《環(huán)球時(shí)報(bào)》黎巧毅：Global Times: Li Qiaoyi）
得益于強(qiáng)大的上下游產(chǎn)業(yè)鏈優(yōu)勢(shì)，我們已經(jīng)儲(chǔ)備了一定的組件。我們已經(jīng)做好了充分準(zhǔn)備，滿足來(lái)自市場(chǎng)的狂熱需求。/ Thanks to our strong industry chains, we have stored a large stock of parts. We are well prepared for the crazy appetite for Acer tablets.
8.宏碁近期換標(biāo)，新的logo色彩變淺，更顯得年輕化、更有活力，這是否說(shuō)明宏碁將樹立年輕形象，更加關(guān)注年輕人群？
Acer has changed its logo, and the new logo is light-colored, looks younger and dynamic. Does it imply that Acer is going to establish a younger image and f more focused on youngsters? （《中國(guó)日?qǐng)?bào)》記者庹燕南：China Daily Tuo Yannan）
A.4月11日，宏碁集團(tuán)全球同步更換新LOGO，新logo采用了更為清爽，圓潤(rùn)的字體，以淺綠色代替深綠色，表達(dá)更加青春與活力的感受。/On April 11, Ace changed its logo worldwide. The new logo uses fresh and rounder characters, and the light green color replaces dark green color, representing a feeling of youth and vigor.
B.這次Logo改版更加突顯宏碁品牌的活力與現(xiàn)代感，希望傳達(dá)宏碁正從原本的IT領(lǐng)域，邁向移動(dòng)互聯(lián)技術(shù)的新時(shí)代。/The new logo will highlight Acer brand’s vigor and modern spirit, and extend the message that Acer is moving from IT industry to mobile Internet era.
C.Acer品牌價(jià)值不再僅僅是為我們的客戶提供硬件; 而是提供一個(gè)完整的娛樂(lè)體驗(yàn)，強(qiáng)調(diào)了“未來(lái)愿景”和“分享”. /An acer brand value lies not only in the hardware we are serving clients, but also a full entertainment, highlighting future vision and sharing.
9.宏碁?zāi)壳笆侵袊?guó)PC行業(yè)的第二品牌，不過(guò)與知名品牌的市場(chǎng)份額差距正在拉大，與第三第四的差距也在縮小，請(qǐng)問(wèn)宏碁如何保持自己的優(yōu)勢(shì)？
Acer is the No. 2 PC brand in China, and its market share gap between that of the No.1 is widening, and the gaps between Acer and the No. 3, No. 4 are also narrowing? How do you retain Acer’s advantages over others? （《經(jīng)濟(jì)觀察報(bào)》記者劉丹：Economic Observer Liu Dan）
【相關(guān)問(wèn)題1】宏碁對(duì)中國(guó)這樣的新興市場(chǎng)如何定位的？
[Related question 1] How is the positioning of Acer China business as a key emerging market?
A.宏碁集團(tuán)成功完成對(duì)方正電腦的整合， 來(lái)自Gartner四季度的數(shù)據(jù)顯示，宏碁集團(tuán)已經(jīng)成為中國(guó)PC市場(chǎng)的亞軍，達(dá)8.6%. /Acer Group has completed the integration of Founder PC. According to Q4 in 2010, Acer has become the No. 2 PC maker in China.
B. 作為宏碁最重要的市場(chǎng)之一，宏碁中國(guó)將繼續(xù)遵循其穩(wěn)健而本土化的發(fā)展戰(zhàn)略，Acer將整合其多品牌戰(zhàn)略(Acer、Gateway、Parkard Bell、eMachines及方正電腦)到兩個(gè)專注的業(yè)務(wù)領(lǐng)域， 我們今年將推出更新、更性感的產(chǎn)品，無(wú)論是平板電腦A500，還是Iconia筆記本4830，相信一定會(huì)獲得消費(fèi)者的青睞。我對(duì)我們的目標(biāo)非常有信心。/As a key market, Acer Group China will continue its stable, localized strategy, bundle its Multi-brand business (Acer, Gateway, Parkard Bell, eMachines and Founder) into two dedicated business units. We will launch more up-to-date, sexier products, no matter tablet PC like A500 or ICONIA notebook 4830, we are convinced they are going to win support from consumers. We are confident with our goal.
C. 宏碁作為倫敦奧運(yùn)會(huì)的贊助商，將更多利用2012年奧運(yùn)會(huì)倒計(jì)時(shí)一周年的機(jī)會(huì)，在國(guó)際化的平臺(tái)上傳播宏碁的高端品質(zhì)。2010年,宏碁中國(guó)區(qū)營(yíng)收15億美元，在2011年，宏碁中國(guó)區(qū)的營(yíng)收有望達(dá)25億美元，增幅66.7%。/As an Olympics sponsor for London 2012, Acer will communicate its high-end quality in the international platform when the one-year countdown is drawing near. Acer China’s revenues in 2010 reached $1.5 billion, and we plan to increase to $2.5 billion in 2011, a 66.7% rise over the past year.
10.近日，宏碁公司取消了方正事業(yè)單位，設(shè)立了大客戶事業(yè)單位和消費(fèi)事業(yè)暨中小企業(yè)事業(yè)單位，方正的品牌將會(huì)逐漸被淡化，您如何評(píng)價(jià)？
Acer has just removed Founder Business Unit recently and established Large Corporate Accounts Business Unit and Consumer & SME Business Unit. Founder brand will fade away, and how do you respond? （《第一財(cái)經(jīng)日?qǐng)?bào)》記者王如晨：China Business News Wang Ruchen）
A. 非常感謝你的關(guān)心 /Thank you for your care.
B.在新的宏碁中國(guó)架構(gòu)下,原宏碁方正PC品牌事業(yè)部被取消,,新設(shè)兩個(gè)主要的事業(yè)單位,其中一個(gè)是消費(fèi)暨中小企業(yè)事業(yè)單位,另一個(gè)為大客戶事業(yè)單位。方正的產(chǎn)品和品牌將在新的組織架構(gòu)中得到更充分的發(fā)展和提升。/Under the new organization structure, Founder Business Unit was removed, and two new units were established afterwards, Consumer & SMB Accounts Business Unit and Large Corporate Account Business Unit. Founder’s products and brand will be fully developed and enhanced under the new framework.
C. 這種調(diào)整將使Acer組織結(jié)構(gòu)更加高效，更加適應(yīng)市場(chǎng)需求的變化，更適合本土化的競(jìng)爭(zhēng)，并做出更快的市場(chǎng)反應(yīng)。相信方正整合帶來(lái)的利好，將很快釋放出來(lái)，創(chuàng)造更廣受歡迎的產(chǎn)品，為消費(fèi)者帶來(lái)更多的收益，進(jìn)而提高Acer宏碁在中國(guó)的市場(chǎng)份額。這種調(diào)整將使Acer組織結(jié)構(gòu)更加高效，更加適應(yīng)市場(chǎng)需求的變化，更適合本土化的競(jìng)爭(zhēng)，并做出更快的市場(chǎng)反應(yīng)。相信方正整合帶來(lái)的利好，將很快釋放出來(lái)，創(chuàng)造更廣受歡迎的產(chǎn)品，為消費(fèi)者帶來(lái)更多的收益，進(jìn)而提高Acer宏碁在中國(guó)的市場(chǎng)份額。/ The adjustment will improve the operation efficiency, better meet market change, and face localized challenge with quick market response. We believe the benefits from Founder’s adjustment will be seen clearly and bring more popular products and better serve the consumers, and finally enlarge Acer China’s market share.
11.施振榮先生近日曾表示，“宏碁是否做全球先進(jìn)已經(jīng)不重要 ”，請(qǐng)問(wèn)這句話應(yīng)如何理解？是否說(shuō)明宏基已經(jīng)決定戰(zhàn)略轉(zhuǎn)型，放棄超越惠普全球先進(jìn)的目標(biāo)？是否說(shuō)明利潤(rùn)比營(yíng)收或出貨量更重要？
Stan Shih said: “It is not so important for Acer to achieve NO. 1”, and what can we read from these words? Can we comprehend that Acer has decided to transform its strategy and give up the goal to surpass HP? Does it mean that profits are more important than revenues and sales? (《21世紀(jì)經(jīng)濟(jì)報(bào)道》記者候繼勇21st Century Business Herald Hou Jiyong )
12.您如何理解施振榮先生提出的“宏碁第三次再造”？ 宏碁在移動(dòng)互聯(lián)時(shí)代的策略，是否會(huì)像惠普、戴爾、聯(lián)想等主要PC廠商那樣轉(zhuǎn)型？
How do understand Stan Shih’s purpose of “The Third Reorganization”? In the mobile Internet era, will Acer transform itself like HP, Dell or Lenovo?
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